Do you prefer shopping online or the excitement of going to stores with friends?
To determine whether the question is biased, let's take a closer look at some parts of the question.
shopping online or [...] going to stores with friends? — This choice limits the options of respondents to only two answers, when neither of them might be true. For example, you can go to stores alone or have somebody do your shopping for you.
[...] the excitement of going to stores with friends? — This part can make one answer seem better than the other. Also, the word excitement may evoke strong feelings in some individuals which may lead them to give what they feel is the correct answer.
Based on these points, we can conclude that the survey question is biased.
Extra
Possible Questions Without Bias
The person giving the survey may want to consider these possible alternative questions.
How do you usually do your shopping?
How do you prefer to do your shopping?
How often do you choose shopping online over other shopping methods?
How often do you choose going to stores with friends over other shopping methods?
