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Concept

Survey

A statistical study that collects data from participants through a questionnaire — a series of questions — is called a survey.The answers obtained in a survey aim to collect data about the characteristics, behaviors, or opinions of the members of the population.

Survey.jpg

Questions must be clear to avoid confusion in the participant. The participants answer the questions while the researcher is sure to never interfere. Here are a few common types of surveys.

  • Online: This is one of the most cost effective ways to conduct a survey. Individuals are able to respond quickly as they can do them via a website or through email.
  • Phone Call: This method requires interviewing participants through phone calls. It could require more time and money than online surveys because of service costs and number of calls made.
  • Face-to-face: The researcher conducts the survey in-person with the participant. This choice could be expensive and time-consuming.

When done correctly, the method chosen does not have a significant influence on the results. In any event, it is critical that the questions are clear, mitigate any ambiguity, and serve the purpose of the study not the researcher's expectation.