Recall the Secant Segments Theorem. Compare the exterior segment and the whole segment when one of the segments is tangent.
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When two secants intersect in the exterior of a circle, the product of one secant segment and its external secant segment is equal to the product of the measures of the other secant and its external secant segment.
When a secant and a tangent intersect, the product on the left-hand side becomes the square of the length of the exterior segment because the exterior segment and the whole segment are the same segment.