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Compare the expected value of the profit of the company with and without the expansion.
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We are trying to decide whether we should expand a business. If the business is not expanded, the revenue will be $2 million if the economy remains good and $0.5 million if the economy is bad. Expanding the business would cost $1 million and increase the revenue to $4 million in a good economy and to $1 million in a bad economy.
Revenue | ||
---|---|---|
Is The Business Expanded? | In Good Economy | In Bad Economy |
Expanded | $4 million | $1 million |
Not Expanded | $2 million | $0.5 million |
Profit | ||
---|---|---|
Is The Business Expanded? | In Good Economy | In Bad Economy |
Expanded | $3 million | $0 million |
Not expanded | $2 million | $0.5 million |
To know whether we should expand the company, we will find the expected value of the profit in the case of an expanded and not expanded business.
The expected value in each case is the profit in a good economy times 0.3 plus the profit in bad economy times 0.7. Expected Profit of an Expanded Company: 0.3($3 million) + 0.7($0 million) = $0.9million Expected Profit of an Unexpanded Company: 0.3($2 million) + 0.7($0.5 million) = $0.95million As we can see, the expected profit is greater when the company is not expanded. Therefore we should not expand the company.