When a quantity decreases by the same factor over equal intervals of time it is said that such quantity is in exponential decay. Exponential decay is modeled using exponential functions with a>0 and a baseb that is between 0 and 1.
y=a(b)t
In this form, a is the initial amount, the base b is the decay factor, and t usually represents time. Like any other exponential function, a also represents the y-intercept.
As seen, the closer the base gets to 0, the faster the exponential function decays. Since the base b is less than 1, it can be written as 1 minus a positive number r between 0 and 1. This constantr can be interpreted as the rate of decay, in decimal form.
A value of 0.12, for instance, would mean that the quantity decreases by 12% over every unit of time.