Core Connections Integrated III, 2015
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Core Connections Integrated III, 2015 View details
1. Section 6.1
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Exercise 27 Page 279

Is the described survey a random sample?

See solution.

Practice makes perfect

We know that a music company wants to know the music preference of people in Cleveland. Let's take a look at a survey's description.

A surveyor asks people who are walking out of a business office building, What is your favorite type of music?.

We want to inspect the potential problems for why the results may not be accurate. Let's explore them.

Limited Demographic Representation

It would be reasonable to suspect that people who are walking out of a business office building are most likely office workers. This can be considered as a specific group of people because office workers usually have a distinct characteristics.

  • The majority of office workers are women.
  • The majority of office workers are white.
  • Office workers usually have at minimum a high school diploma.

We can see that the group of office workers cannot be considered a random sample because this group is specific and not representative of a population.

Multiplicity of Musical Tastes

People often have diverse musical tastes and may enjoy a variety of genres depending on their mood, context, or personal experiences. Restricting respondents to a single choice may cause them to give a vague or inaccurate answer.

Mood and Context Influence

People's music preferences can be influenced by their current mood or context. Leaving a business office might not be the best time for capturing people's music tastes — it is likely that, following a day of work, people may lean towards calm and soothing music. Conversely, they might opt for lively and upbeat tunes to set the tone before starting their workday.

Summary

Because of all of the listed reasons and more, the analysis will most likely not produce accurate results. To improve the accuracy of the survey, the music company may want to consider using a more diverse sampling method, employing a broader range of survey locations, and using a more comprehensive questionnaire.