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We want to explain why the given survey question may be biased.
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Survey |
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Do you agree that our school cafeteria should switch to a healthier menu? |
To do so, let's take a closer look at some parts of the question. Let's start with the beginning.
for
the idea, so it will be harder for a respondent to answer no.
It would be better to use words that do not show the personal preference of the survey makers, because such a question can encourage a particular response. To avoid that, we could replace agree with think.
Do you think [...]
Let's move to the end of the question.
[...] healthier menu ?
First, this can make respondents think that the current menu is not healthy. However, we do not tell specifically what would change in the menu that will make it healthier. Therefore, we should provide more information about the change to let respondents give more accurate opinions. Let's replace healthier with some specific information.
[...] healthier menu ? ⇕ [...] menu with more vegetables and fruit in it?
Finally, we can rewrite the whole question that is now unbiased.
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Survey |
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Do you think that our school cafeteria should switch to a menu with more vegetables and fruit in it? |